01 / THE FEEDWatch on Instagram
Something's brewing in Philly
The squad's justgetting started.
Original characters. Unmistakable Philly energy. The first collection is taking shape—and the squad is only getting bigger.
Get the first-drop heads-up.
Character reveals, behind-the-scenes updates, and a heads-up when the first collection is ready.
The squad is assembling
PHILLY'S GOT CHARACTER.
Original characters inspired by the stuff that makes this city, well… this city. We're building their world first. The merch comes after we get it right.
A little color commentary
BLUE & GOLD.
BORN IN PHILLY.
Philly's official colors are azure blue and golden yellow. Our own blue-and-gold twist pays respect to the city we call home—with a little black ink and cream-colored attitude.
And Philly sports? Oh, we're fans. More on that another day.
A nod to the City's colors, not an official City palette. Explore Philly's color standards ↗
Straight from the feed
THE SQUAD
IN MOTION.
The vibe is already out there. Take a peek at what the squad's been up to, and come back for first-drop updates.
02 / THE FEEDWatch on Instagram
Links open Instagram in a separate tab.
THE FIRST DROP?
YOU'LL HEAR ABOUT IT.
We're taking the time to get this right. Get in on the character reveals and be the first to know when the collection is ready.
Get on the list ↑FROM THE STREETS TO THE SQUAD. MORE TO COME.